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Seller Education - Advanced

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Tell Them More!
On average, listings using Subtitle compared to listings with no Upgrades have:
  • higher sales price
  • more bids
  • higher success (sell-through) rate
What does Subtitle look like?


What is Subtitle?
A subtitle on your listing lets you provide additional information about the item that may catch a buyer's eye. Buyers typically view a list of item search results or browse categories to find what they are looking for. A good subtitle can differentiate your item from similar items listed by other sellers, and can increase a potential buyer's interest.

How much is Subtitle?
Please refer to eBay fees page.

How do I add Subtitle?
Add Subtitle by typing additional information under "Subtitle" on page 2 (Title & Description) of the Sell Your Item form, or by typing additional information under "Subtitle" in Step 2 (Enter New Item) in Turbo Lister.

Use the Subtitle feature to:
  • Call out key selling points about your item (for example, brand name, artist, designer, accessories, or options)
  • Provide secondary information about the item that doesn't really belong in the Title (for example; item condition, benefits, specifications, model number)
  • Or any extras you might offer

Who uses Subtitle?

The most frequent use of Subtitle is in the following categories:

  • Clothing, Shoes & Accessories
  • Books
  • Toys & Hobbies
  • Entertainment
  • Home & Garden