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Promoting Your eBay Store Overview

Making buyers aware of your eBay Store and your items is the key to your success. Here are some tips to help drive traffice to your eBay Store:

Promoting your Store on eBay

  • Make the most of your Auction-style and Fixed Price listings
    The most successful eBay Store sellers bring buyers to their Store through their auction-style and fixed price listings, which appear in regular searches and categories on eBay. In your item descriptions, include links to pages in your Store such as the home page and custom Store categories. Use the listing header to incorporate your Store's branding, such as your colours and logo, and include links to your other Store pages and categories in all of your item descriptions.

  • Take advantage of Store marketing tools.

    We offer a number of marketing tools that you can use to promote your Store, including email marketing, a customised listing header and promotional flyers. You can access these tools by clicking the Marketing Tools link in My eBay.

  • Customise your listing frame
    Set up your own banner, called a listing header, and your own left navigation bar in your Store. Customising these elements helps to brand your Store, and can enhance buyer recognition of your Store.

  • eBay Keywords
    eBay Keywords is an effective way for sellers to drive buyers and increase sales for their eBay Store. The program allows sellers to create and manage their own keyword targeted advertising campaigns. When a user performs a search, the results display the advertiser’s ad unit at the top of the page.

  • Use your profile
    Create a profile and devote it to your Store- describe your business, include links to your Store and incorporate your Store's visuals.

  • Include your Store name in Discussion Board posts
    Include your Store nmae and web address as part of your signature when you communicate with other eBay members on our Discussion Boards.

Promoting your Store outside of eBay

  • Promote your Store in emails and printed materials
    Always include your Store name, web address and your branding elements (theme, colours, logo) in your correspondence with buyers, as well as invoices, packing slips, business cards, stationery and advertisements. You can also create promotional flyers for your eBay Store.

  • Optimise your Store for Internet search engines
    Match the text in your Store to keywords buyers might enter when searching for the types of items that you're selling. Using keywords can increase your Store's chances of appearing in a buyer's search results. Include these keywords in your Store name, custom category names, and the content on your custom pages.

  • Check your Store traffic reports.
    Examine your Store traffic reports to find out where your visitors are coming from, and where they go in your Store. This information can help you create a marketing strategy and focus your marketing efforts.

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